How do we see the world around us? “The Penguin on Design" ($10.88) series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.
Showing 5 posts tagged Web Mogul
Thanks to Accademia Mugnano’s coffeepot, Batman’s powers and Gotham City’s atmosphere arrive into your kitchen! The Batman coffee pot is available in size for 1 or 3 cups.
The question Wu (a veteran of Silicon Valley and professor at Columbia University) raises in The Master Switch ($17.44) is whether the Internet is different, or whether we are merely in the early open phase of a technology that is to be usurped and controlled by profiteering interests.
The Filter Bubble ($14.91) is an outstanding book—a compelling and important argument, delivered persuasively through real reporting, analysis, telling anecdote and hard data. One of Eli Pariser’s central points is that personalized internet services—Google, Facebook, advertising—can put you into a “you loop”, in which they show you what you think you want, and then you wind up wanting those things more because you see them more often. Invisibly, your momentary impulses (click on this, ignore that) shape your reality, and your reality shapes what you respond to.
Master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition ($11.79) gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies.