Web Mogul

Showing 5 posts tagged Web Mogul

Design As Art (Penguin Modern Classics)

How do we see the world around us? “The Penguin on Design" ($10.88) series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.

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The Filter Bubble: What the Internet Is Hiding from You

The Filter Bubble ($14.91) is an outstanding book—a compelling and important argument, delivered persuasively through real reporting, analysis, telling anecdote and hard data. One of Eli Pariser’s central points is that personalized internet services—Google, Facebook, advertising—can put you into a “you loop”, in which they show you what you think you want, and then you wind up wanting those things more because you see them more often. Invisibly, your momentary impulses (click on this, ignore that) shape your reality, and your reality shapes what you respond to.

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